Work

I've always been a fan of puzzles. When I realized Marketing Operations was essentially puzzle-solving with SaaS products, the work became insidiously fun. I approached automation with all the zeal of a Midwestern dad trying to cut his lawn just a few seconds faster every week— Can I do this faster? Better? Is my process perfect?

Like any good Operator, I love me some documentation. Here's a few recent samples:

GTM Engineering

AI apps & projects from a real life work context

mOperator Slack Agent

mOperator is an open-source AI agent that connects your marketing operations tools through a single Slack interface. Ask questions in plain English — mOperator figures out which tools to call, runs the queries, and responds in your thread. Built on Next.js, Vercel AI SDK, and Claude. Deploy to Vercel in minutes. Add your own integrations with a few lines of code or AI prompts.

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Vercel Marketing Toolkit

This is a non AI-enabled, de-branded version of the marketing toolkit I developed at Vercel. It has Naming and UTM generators, calendar file generators, QR Codes, and more. The repo is available through the-moperator.com

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MOPs

Marketing Operations work samples and documentation.

Marketo Compliance Engine

A comprehensive compliance engine built in Marketo to ensure all marketing communications meet regulatory requirements.

Prospect - Customer Lifecycle Model

End-to-end lifecycle model tracking prospects from first touch through customer retention.

Lead Scoring

Behavioral and demographic lead scoring model for sales prioritization.

Bounce House

Automated bounce management and email deliverability optimization system.

Self-Service Licensing Flow

Marketo-powered self-service licensing validation and processing workflow.

Videos

Tutorials and tips about everything from Marketing Operations to AI app development.

Everybody Ships

Video series about the basics of the development process and using AI tools to ship fully functional apps that can accelerate your business.

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Marketo-Fu: How-to Video Series

YouTube tutorials covering Marketo tips, tricks, and best practices.

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Vibecoding

Personal projects created with AI development tools.

The mOperator (site)

mOperator is a side project I started to encourage more Marketing Operations professionals to learn about AI App development. This site features tips, tutorials, and forkable repos anyone can customize.

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Photo Logic

Photo Logic is a side project I developed as a resource for people to learn photography.

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